Every year, watch enthusiasts and industry insiders eagerly await Watches and Wonders, the premier event showcasing the latest innovations from leading watchmakers. Set for April 1-7, 2025, at Palexpo in Geneva, this year's event promises exciting reveals from Rolex, as teased in recent promotional videos.
Here’s a closer look at what Rolex might unveil:
1. New Jubilee Bracelet with Chamfered Edges
A new Jubilee bracelet featuring chamfered edges was briefly revealed, suggesting a refined design that may belong to the highly anticipated Rolex Land-Dweller.
2. Red Dials
A vivid red dial without any indices was prominently displayed, indicating that a bold, minimalist red dial will soon be available in their collection.
3. Rolex 1908 with Gold Jubilee Bracelet and Lavender Dial
The teaser featured a gold Jubilee bracelet alongside visuals of lavender-colored shards. Given the unique exhibition case back on the 1908 model, this strongly suggests a new variant with a lavender dial and gold bracelet.
4. White Gold GMT Sprite
A crown with a triple-lock indication (three dots: small-large-small) was shown, confirming white gold material. The bezel markings align with the GMT-Master II Sprite, pointing towards an upcoming white gold GMT Sprite, which differs from the typical Oystersteel GMT Sprite.
5. Oyster Perpetual with Lavender Dial
Lavender-colored paint and a watch with an Oyster bracelet lacking polished center links appeared in another clip, clearly signaling a new Oyster Perpetual 31 featuring a lavender dial.
We're genuinely excited to see Rolex’s official announcements at Watches and Wonders 2025. Each teaser has raised anticipation, and we're looking forward to discovering how these innovations and design updates will come together. Stay tuned—we'll be covering all the highlights as soon as they’re unveiled!
