Bob Iger, the CEO of Disney, recently appeared at the New York Times DealBook Summit 2023 in conversation with Andrew Ross Sorkin. He was wearing a Rolex GMT-Master II, reference 126710BLRO. This model is celebrated for its unique 24-hour rotating bezel and its capability to display multiple time zones. Notably, Bob's GMT-Master II boasts the iconic red and blue "Pepsi" bezel and is complemented by a Jubilee bracelet. The watch, with a retail price of $10,900, is valued at approximately $23,000 in the secondary market, subject to condition.