"How much is a Rolex?" It sounds like a simple question, doesn't it? Like asking the price of a loaf of bread or a gallon of gas. If only it were that easy.
It depends on whether you're eyeing that shiny new Datejust or hunting for a vintage Daytona that once graced the wrist of a Hollywood icon. It depends on whether you're happy to join the notorious Rolex waitlist or if you're willing to pay a little more to skip the queue.
By the time you reach the end of this comprehensive guide, you'll understand why "How much is a Rolex?" is a question that can spark hours of debate among watch enthusiasts. You'll learn what can make one Rolex cost as much as a car, while another might be more in the ballpark of a nice vacation.
Fair warning: this isn't a quick read.
We're exploring everything from the entry-level models that might surprise you with their relative affordability to the rare pieces that could require a second mortgage on your house.
We've organized this guide into easy-to-navigate sections. Feel free to use the table of contents to jump to the parts or Rolex models that interest you most.
For those willing to stick around to the end, you're about to become the go-to person for all things Rolex pricing. Get comfortable and prepare to soak up a wealth of Rolex knowledge.
Table of Contents
- How Much Does a Rolex Submariner Cost?
- How Much Does a Rolex Daytona Cost?
- How Much Does a Rolex Explorer Cost?
- How Much Does a Rolex GMT-Master Cost?
- How Much Does a Rolex Datejust Cost?
- How Much Does a Rolex Sky-Dweller Cost?
- How Much Does a Rolex Day-Date Cost?
- How Much Does a Rolex Yacht-Master Cost?
- How Much Does a Rolex Oyster Perpetual Cost?
- How Much Does a Rolex Air-King Cost?
- How Much Does a Rolex Deepsea Cost?
- How Much Does a Rolex Cellini Cost?
- How Much Does a Rolex Milgauss Cost?
- How Much Does a Rolex Pearlmaster Cost?
Retail vs. Pre-Owned Rolex Prices
Rolex's official retail prices serve as a baseline, but the reality of the market often diverges significantly. While some less popular models may be available at retail prices, many sought-after references go for substantial premiums on the secondary market.
Why this disparity? It's driven by Rolex's limited production quantities and the brand's careful control of its authorized dealer network.
Rolex limits production because they don't want everyone to have one, thereby diluting their brand. They take special care of making sure only a certain number of Rolex watches are in circulation.
Another interesting tidbit. Rolex wants their authorized dealers (AD) to be selective about who they sell to and who wears their watches. They want the ADs to sell to leaders in the community, upstanding people that represent the brand well, and people who will cherish the craftsmanship. They very much want to avoid ostentatious clients.
They also don't want people coming in buying up all the inventory just to resell them on the secondary market.
This has led to a situation where buying a pre-owned Rolex is often more expensive than purchasing a new one at retail – that's if you can find one. On the pre-owned market, you also get to buy discontinued models, vintage pieces, and rare variations that are no longer available through official channels.
The Rolex Waitlist Phenomenon
The "Rolex waitlist" has become a notable aspect of the luxury watch market. Due to the high demand for certain Rolex models and the brand's limited production, many authorized dealers maintain waiting lists for popular watches.
For some models, you might be waiting months. For others, like the Daytona or certain Submariner variants, years.
The waitlist system has led to a complex dynamic where building a relationship with a dealer, having a purchase history, or simply luck can influence one's ability to acquire a new Rolex at retail price.
Authorized dealers hold all the power if they don’t want to sell you a Rolex for whatever reason that may be, you can be put on indefinite ‘wait list limbo’.
Can't wait? Don't want to play the game? If you don't want to wait years and would rather have that Submariner on your wrist next week, then the secondary market is your best option.
Trusted sources like Watch Chest offer a wide selection of certified authentic pre-owned Rolexes ready to ship. You might pay a premium or might not, but you'll get the watch you want without the endless wait.
For most enthusiasts, the immediate gratification and guaranteed availability far outweigh joining a waitlist with an uncertain outcome.
Determining Pre-Owned Rolex Prices
The pre-owned Rolex market is complex and ever-changing, with prices influenced by numerous aspects. Age, condition, and rarity all contribute to a watch's value. Current trends and collector preferences can also sway the market.
Limited edition models or those with unique histories often attract substantial premiums. Even subtle differences like dial variations or the presence of the original box and paperwork can impact a watch's worth.
Materials used in construction affect pricing considerably. Steel sports models tend to hold their value well, while precious metal versions may fluctuate more with commodity prices.
Provenance adds another layer to valuation. A Rolex with a celebrity connection or interesting backstory might draw higher bids from enthusiasts.
With the sheer number of models – over 500 distinct references spanning nearly a century – understanding pre-owned Rolex prices requires some homework. Each model has its own history, variations, and market trends.
The first step would be to narrow down the specific Rolex line you're interested in. From there, research the different references within that line. Consider joining online Rolex forums or following reputable watch dealers to stay updated on current market values.
Knowledge is power in the pre-owned Rolex market. The more familiarity you gain, the better equipped you'll be to find the right watch at the right price.
Rolex Models and Their Prices
Rolex's lineup showcases exceptional timepieces, each with its own unique appeal and price point.
We'll break down the costs of popular Rolex models, giving you the lowdown on what you can expect to shell out for that coveted crown.
Be aware, though, that these prices can fluctuate based on market demand, materials, and specific variations within each model line.
So, let's start our tour of the Rolex catalog with one of the most famous watches ever made.
How Much Does a Rolex Submariner Cost?


Watch enthusiasts often joke they'd give their right arm for a Rolex Submariner. And why not? You only need your left to sport this beauty. OK, maybe a little drastic! But the Submariner has to be one of the world's most coveted and collected Rolexes.
Born in 1953, this iconic diver's watch has graced the wrists of everyone from deep-sea explorers to James Bond himself.
When it first appeared, the Rolex Submariner was revolutionary. It boasted water resistance to 100 meters (330 feet), a depth unheard of at the time.
Over the years, Rolex has continually improved the Submariner, increasing its water resistance to 300 meters (1000 feet) and introducing innovations like the Cerachrom bezel, which is virtually scratchproof and resistant to fading. Other features of modern Submariners include a unidirectional rotating bezel for tracking dive times and a highly legible dial with luminous hour markers.
As with all the Rolex models, the Submariner's price varies greatly depending on age, specific references, condition, and materials used.
Rolex Submariner Models (2025 Official Retail Prices)
The no-date Submariner (ref. 124060) in stainless steel retails for $9,100. This classic model offers the purest expression of the Submariner design without the date complication.
Moving to the Submariner Date models, the standard stainless steel version (ref. 126610LN) retails for $10,250. For those seeking a pop of color, the "Starbucks" model (ref. 126610LV) with its green bezel comes in at $10,800.
If you're after a more luxurious look, the two-tone Submariner Date in Oystersteel and Yellow Gold (ref. 126613LB) will set you back $16,150. This model combines the durability of steel with the opulence of gold.
For the ultimate in luxury, the full yellow gold Submariner Date (ref. 126618LB) commands a price of $40,600. Not to be outdone, the white gold version (ref. 126619LB) tops the range at $43,700.
Pre-Owned & Vintage Rolex Submariner Price Range
The price range for pre-owned Rolex Submariners typically falls between $10,000 and $30,000 on average.
Some harder-to-find editions command much higher prices. For instance, the Rolex Comex Submariner ref. 5514 is a highly sought-after model. These watches, specially made for the French diving company Comex in the 1970s and early 1980s, can fetch prices well into six figures.
The Rolex Submariner "Hulk" (ref. 116610LV) is another favorite with collectors. It was introduced in 2010 and discontinued in 2020. It features a distinctive green dial and green Cerachrom bezel, earning its nickname due to its all-green appearance.
When it was in production, the Hulk retailed for around $9,050. However, its popularity and subsequent discontinuation have driven up prices significantly in the secondary market. As of 2025, pre-owned Hulk Submariners typically sell for $20,000 to $30,000 for models in good condition.
Other vintage Submariners, especially those from the 1950s and 1960s, can also command premium prices. Rare variations like the "Red Sub" (with red text on the dial) sell from $20,000 for later "Meters First" models to over $100,000 for early "Feet First" mint condition models.
Early "Big Crown" models are the Holy Grail for collectors of luxury watches. Expect to pay anywhere from $100,000 to over $1 million for one of these rare Submariners.
On the hunt for a Rolex Submariner?
Browse Our Rolex Submariner Collection Here
How Much Does a Rolex Daytona Cost?


If the Submariner is Rolex's aquatic superstar, the Daytona is its land-based speed demon. Named after the famous Florida racetrack, the Daytona has been the chronograph of choice for racing enthusiasts and watch lovers since its debut in 1963.
The Daytona's rise to iconic status wasn't instant. In fact, early models were slow sellers. But oh, how times have changed. Today, the Daytona is one of the most sought-after Rolex models, with waiting lists that can stretch for years.
What makes the Daytona so special? It's a combination of its racing heritage, its versatile, sporty, yet elegant design, and its reputation for precision. The Daytona features a tachymeter scale on the bezel for measuring speed, and its chronograph function is powered by Rolex's in-house movement.
The caliber 4130 used in the Daytona is our in-house watchmaker's favorite movement of all time.
As with the Submariner, Daytona prices vary widely.
Rolex Daytona Models (2025 Official Retail Prices)
Below are the current prices for the Rolex Daytona models, but good luck finding one at any of these prices, though!
The standard (entry-level) stainless steel Rolex Daytona (ref. 126500LN) with a white or black dial retails for $15,100. For a touch of gold, the two-tone Daytona in Oystersteel and Yellow Gold (ref. 126503) starts at $20,100 new.
The Everose pink gold Daytona (Ref. 125515LN) starts at $33,500. It's a stunning blend of sportiness and opulence.
But why stop there? If you really want to make a statement, Rolex offers diamond-set versions that will propel you straight into the six-figure Rolex club. The Everose gold Daytona with a diamond-paved dial (Ref. 136505) will set you back a cool $119,200.
If rose gold isn't your color, then yellow gold (ref. 126508) might be a preferred option, or the cooler hue of white gold (ref. 126509), starting at $41,200 and $44,300, respectively. Want diamonds with that - once again, you are well into the six figures.
A Platinum Cosmograph Daytona 126506 with its stunning glacial, ice-blue, diamond-set dial has a retail starting price of $77,800.
Pre-Owned & Vintage Rolex Daytona Price Range
Due to their popularity and scarcity, even standard steel Daytonas often sell for double their retail price on the secondary market. Expect to pay an average of $20,000 to $30,000 for a recent pre-owned stainless steel Daytona.
Two-tone Daytona are some of the most affordable. Even though they have gold in them, they are still more affordable than the stainless steel references.
The "Paul Newman" models from the 1960s and 1970s have to be some of the most collectible Daytona and have been known to sell for upwards of $200,000. Paul Newman's Rolex Daytona sold for a record-breaking $17.8 million at auction.
More "attainable" vintage Daytonas might start around $50,000, but rare references in excellent condition can easily surpass $500,000.
Browse our Collection of Pre-owned Daytonas Here
How Much Does a Rolex Explorer Cost?
The Rolex Explorer might not have the same celebrity status as the Rolex Submariner or Daytona, but it's still one of the favorites among Rolex collectors.
Conceived in 1953 after Rolex's involvement in the first successful Mount Everest expedition, the Explorer epitomizes the spirit of adventure.
Known for its clean, no-nonsense design, the Explorer has remained largely unchanged since its inception. It's the epitome of the "go anywhere, do anything" watch.
The Explorer line actually consists of two distinct models: the classic Explorer and the Explorer II. The original Explorer is designed for simplicity and readability in any condition. The Explorer II, introduced in 1971, features a larger case and an additional 24-hour hand, originally intended for cave explorers to distinguish between day and night.
Rolex Explorer Models (2025 Official Retail Prices)
The classic Explorer (ref. 124270) in stainless steel retails for $7,250. This model is a purist's dream, featuring a black dial with the signature 3-6-9 Arabic numeral layout and a 36mm case that harks back to the original dimensions of the 1953 model.
The larger Explorer model (reference 224270) has a 40mm dial and is slightly more expensive at $7,700.
The Explorer II is 42 mm for those who prefer a larger watch. If you are lucky enough to procure one from an official retailer, expect to pay $9650. It's available with either a white or black dial; it includes a 24-hour hand and fixed bezel for tracking a second time zone.
Pre-Owned & Vintage Rolex Explorer Price Range
In the pre-owned market, Explorers tend to be more accessible than some other Rolex sports models. You can typically find recent pre-owned Explorer models starting around $11,000.
Vintage Explorers, especially early references from the 1950s and 1960s, are particularly sought after by collectors. A well-preserved vintage Explorer I could fetch anywhere from $15,000 to $30,000 or more, depending on its condition and rarity.
Another noteworthy vintage model is the Rolex Explorer II (ref. 1655), also known as the "Steve McQueen" Explorer. Introduced in the 1970s, this model features an orange 24-hour hand and a unique dial design.
Prices for the 1655 have seen a significant rise in recent years, with models in good condition selling from $28,000 up. Unlike the Paul Newman Daytona, Steve McQueen never owned an Explorer but was featured in an advertising campaign for this model. His watches of choice were the Rolex Submariner and Tag Heuer Monaco.
How Much Does a Rolex GMT-Master Cost?
The Rolex GMT-Master was originally designed for Pan Am pilots in the 1950s. It can track multiple time zones simultaneously, making it as functional as it is stylish.
The GMT-Master II's iconic two-tone bezel isn't just for show – it's designed to distinguish between day and night hours in a second time zone. But let's be honest; it also looks pretty darn cool. The GMT-Master II brings a touch of jet-set glamour to any wrist.
GMT-Master II Models (2025 Official Retail Prices)
The prices on the Rolex website are around $10,900 for a standard Stainless steel GMT-Master. You can add a little color to the watch at no extra cost with Ref. 126710BLRO's "Pepsi" - blue and red bezel. Superheroes more your thing? Ref. 126710BLNR with its blue and black "Batman" bezel is available at the same price point.
Two-tone oyster and gold GMT-Master II models, such as the Everose gold model (Ref. 126715CHNR), retail at $42,300. If you go the whole hog with a precious metal model like the White gold "Pepsi" (Ref. 126719BLRO), you'll pay $44,600 retail.
Pre-Owned Rolex GMT-Master II Price Range
On average, you can pick up a pre-owned GMT-Master II somewhere between $11,500 and $30,000. And this does include "Batman" and "Pepsi" bezels. Even Ref. 126711CHNR with its black, brown "Root Beer" bezel, in steel & rose gold, you'll find available from time to time for around $22,000 if you want something a bit special.
Prices for vintage GMT-Master and early GMT-Master II models can vary widely, from around $10,000 for well-worn examples to over $100,000 for rare references in excellent condition.
Browse Our Rolex GMT-Master II Collection Here
How Much Does a Rolex Datejust Cost?
Let's take a break from Rolex tool watches for a moment and turn our attention to a true icon of elegance—the Rolex Datejust. First introduced in 1945, it was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o'clock on the dial.
The Datejust is available in a wide range of sizes, materials, and configurations, making it one of the most diverse collections in the Rolex lineup. From the smaller Lady-Datejust to the larger men's models, there's a Datejust for every wrist size and style preference.
Rolex Datejust Models (2025 Official Retail Prices)
"Non-professional" models like the Datejust tend to be easier to purchase retail than their sportier counterparts. This means you might have a better chance of snagging one at your local Rolex dealer without a lengthy waitlist.
But don't be surprised if you still encounter some waiting time or limited availability, especially for popular configurations. After all, it's still a Rolex.
The good news is that a standard entry-level Datejust or Lady-Datejust is one of the most affordable ways to join the Rolex club.
The Lady-Datejust 28mm Oystersteel Ref. 279160 retails at $6,900.The 31mm Oystersteel Datejust Ref. 278240 isn't much more expensive at $7,000.
The classic unisex Datejust 36 (ref. 126200) in Oystersteel retails at $7,450. For those who prefer a more substantial presence, the Datejust 41 (ref. 126300) comes in at $8,050.
This is your entry point, though. There are dozens of configurations available. The prices can quickly escalate depending on your choice of materials, dial designs, and bracelets.
Pre-Owned Rolex Datejust and Lady Datejust Price Range
The pre-owned market for Rolex Datejust is a treasure trove for bargain hunters and collectors alike. You can get your first Rolex without digging too deep into your bank account.
Lady Datejust models in good condition on the secondary market can be had for as little as $4,500. Low to Mid-range Men's Datejust options are available for about $5,500 to $6,500.
But if you're feeling particularly flush and want to go full precious metal, be prepared to pay anywhere from $10,000 to $40,000 or more.
For lovers of vintage models, prices can be all over the map. A Datejust from the 1970s or 80s might be yours for as little as $3,000 in less-than-premium condition. But if you're after something really special—like a rare dial variant or a historically significant piece—the sky's the limit.
Browse Our Datejust Collection Here
How Much Does a Rolex Sky-Dweller Cost?
Alright, let's head back to the skies with Rolex's most complex watch - the Sky-Dweller. Introduced in 2012, it's a relative newcomer to the Rolex family, but it's certainly made its mark.
The Sky-Dweller is a technical marvel featuring an annual calendar and dual time zone function.
Rolex Sky-Dweller Models (2025 Official Retail Prices)
Now, brace yourself. The Sky-Dweller doesn't come cheap, but then again, neither does a private jet.
The "entry-level" Sky-Dweller in Oystersteel with a white gold bezel (Ref. 326934) will set you back $16,100.
Want to step it up? The two-tone version in Oystersteel and yellow gold (Ref. 326933) retails for $19,850.
For those who prefer to go all out, there's the full 18k yellow-gold model (Ref. 326938) at a cool $51,000.
Pre-Owned Rolex Sky-Dweller Price Range
Sky-Dwellers tend to command a premium over their retail prices in the pre-owned market. Why? Well, they're rarer than hen's teeth at authorized dealers.
You're looking at around $20,000 to $30,000 for a pre-owned steel model in good condition. The two-tone versions usually hover between $25,000 and $35,000.
If you've got your heart set on a full gold Sky-Dweller, prepare to part with $40,000 to $60,000, depending on condition and market demand.
Browse our Rolex Sky-Dweller Collection Here
How Much Does a Rolex Day-Date Cost?
The Day-Date. Also known as the "President," is the crown jewel of the Rolex collection. Introduced in 1956, the Day-Date was the first wristwatch to display the date and day of the week in full. It's only ever been crafted in precious metals—no stainless steel here.
Rolex Day-Date Models (2025 Official Retail Prices)
The "entry-level" Day-Date 36 in 18k yellow gold (Ref. 128238) starts at a cool $42,050. That's right, we're starting in the 40s. Prefer your gold with a rosy tint? The Everose gold version (Ref. 128235) will set you back $53,000.
For the platinum be prepared to shell out $58,900 for the Day-Date 36 (Ref. 128236). And that's before we start talking about diamond-set bezels or dials.
Want to go bigger? The Day-Date 40 models start even higher.
Day-Date 40 in Yellow Gold (Ref. 228238): This model starts at $40,200 and offers the classic Rolex look in a more substantial package. The Day-Date 40 in Platinum (Ref. 228236) is instantly recognizable to Rolex enthusiasts due to its distinctive ice-blue dial.
The combination of the hefty platinum case, the larger 40mm size, and the unique dial color makes this watch a true statement piece.
Pre-Owned Rolex Day-Date Price Range
In the pre-owned market, Day-Dates can actually be a bit more accessible - relatively speaking, of course.
You might find older Day-Date models in yellow gold starting around $15,000 to $20,000. These are typically 36 mm versions from the 1980s or 1990s. Two of our best-selling Rolex’s are Day-Date ref 18238 and 118238.
More recent pre-owned Day-Dates can range from $25,000 to $100,000+, depending on the specific model, condition, and metal.
Browse our Rolex Day-Date Collection Here
How Much Does a Rolex Yacht-Master Cost?
Launched in 1992, The Yacht-Master is like the Submariner's more relaxed cousin. It's got the water resistance to handle a day on the waves, but with a dash more elegance that wouldn't look out of place at the yacht club bar afterwards.
Rolex Yacht-Master Models (2025 Official Retail Prices)
The "entry-level" Yacht-Master 37 in Oystersteel and platinum (Ref. 268622) will set you back $11,550.
Do you fancy something a bit larger? The Yacht-Master 40 in Oystersteel and platinum (Ref. 126622) costs $12,300. And if you really want to push the boat out (pun intended), there's the Yacht-Master 42 in white gold (Ref. 226659), which is $31,800.
Pre-Owned Rolex Yacht-Master Price Range
Older Yacht-Master models can sometimes be found starting around $9,000. These are typically steel and platinum models from the early 2000s.
More recent pre-owned Yacht-Masters usually range from $15,000 to $50,000+ depending on the specific model, size, and materials.
Browse our Selection of Pre-Owned Yacht-Masters Here
How Much Does a Rolex Oyster Perpetual Cost?
The Oyster Perpetual is the standard bearer of the original Rolex design that made the company famous. It is their purest expression. But because it is so simple, it is their most accessible.
Rolex Oyster Perpetual Models (2025 Official Retail Prices)
The Oyster Perpetual 28 (Ref. 276200) designed for women’s wrists starts at $5,550. Yes, that's the lowest entry point for a brand-new Rolex .
Moving up in size, the Oyster Perpetual 31 (Ref. 277200) is priced new at $5,650.This size is generally favored by women or those with smaller wrists.
For those who prefer a bit more wrist presence, the Oyster Perpetual 34 (Ref. 124200) costs $5,800.
The classic Oyster Perpetual 36 (Ref. 126000) is priced at $6,100. This unisex-sized watch has been a Rolex staple for decades.
For men who like their watches on the larger side, the Oyster Perpetual 41 (Ref. 124300) tops out at $6,400.
Pre-Owned Rolex Oyster Perpetual Price Range
Pre-owned Oyster Perpetual’s usually range from $8,000 to $15,000, on average. The larger sizes (36mm and 41mm) tend to be pricier, as do models with popular dial colors. The Turquoise Blue or “Tiffany” is probably the most sought-after Rolex OP watch.
Browse Our Oyster Perpetual Collection Here
How Much Does a Rolex Air-King Cost?
In our opinion, the Air-King is the unsung hero of the Rolex lineup. This affordable tool watch might not get as much attention as its flashier siblings, but it's got a charm all its own. The Rolex Air-King was first introduced at the end of World War II to commemorate the brave pilots who flew for their country.
Rolex Air-King Model (2025 Official Retail Price)
Rolex has decided that one Air-King is all we need. That's right, there's just one lone ranger in this collection: the Air-King Oyster, 40mm, Oystersteel (Ref. 126900), priced at $7,450.
This solitary Air-King is a far cry from its humble beginnings. While the original 1945 model sported a modest 34mm case, perfect for slipping under a pilot's cuff, the current iteration boasts a beefy 40mm case.
At $7,450 retail, it's one of the more attainable new Rolexes you can buy.
Pre-Owned Rolex Air-King Price Range
This is where the pre-owned market really spreads its wings (pun absolutely intended). If you're willing to explore the secondary market, you'll find a whole fleet of Air Kings waiting.
Older Air-King models start around $4,000 to $6,000. These Air-Kings, typically models from the early 2000s, are usually 34mm, on the smaller side compared to the larger sizes preferred today.
More recent pre-owned Air-Kings usually hover between $9,000 and $12,000. Yes, that's more than retail, but remember—in the world of Rolex, "available" often trumps "affordable."
The current model (Ref. 126900) introduced in 2022, with its distinctive black dial and prominent minute scale, tends to command a premium in the pre-owned market. Expect to pay anywhere from $11,000 up for a pre-owned model.
Browse Our Rolex Air King Collection Here
How Much Does a Rolex Sea-Dweller Cost?
Introduced in 1967, the Sea-Dweller was designed for professional divers who found themselves working at ever-increasing depths.
This wasn't just a marketing gimmick – Rolex developed the Sea-Dweller in collaboration with COMEX, a French professional diving company, to meet the real needs of saturation divers.
Rolex Sea-Dweller Models (2025 Official Retail Prices)
Rolex currently offers two variations of the Sea-Dweller.
The Sea-Dweller in Oystersteel (Ref. 126600) is $12,950 with its 43mm case and water resistance to a mind-boggling 4,000 feet (1,220) meters.
Then, there's the Sea-Dweller in Oystersteel and Yellow Gold (Ref. 126603) at $18,600.
Both models feature Rolex's patented helium escape valve, which prevents the watch from exploding during decompression. Handy, right?
Pre-Owned Rolex Sea-Dweller Price Range
In the pre-owned market, Sea-Dwellers can be as varied as the ocean's depths. As with the Air-King the secondary Rolex market gives you a lot more in way of options to choose from. Expect to pay from around $11,000 to $35,000 or more.
The "Double Red" Sea-Dweller (DRSD) from the late 1960s and early 1970s, With its two lines of red text on the dial, can soar to $100,000 or more for pristine examples.
Browse our Sea Dweller Collection Here
How Much Does a Rolex Deepsea Cost?
If you thought the Sea-Dweller was the final boss of Rolex dive watches, then let us introduce you to its bigger, badder cousin, the Deepsea.
Introduced in 2008, the Deepsea is what happens when Rolex goes all in to sponsor James Cameron's trip to the Mariana Trench. They created the Deepsea to push their technology to the limit and support exploration.
While the Sea-Dweller can handle depths of 4,000 feet, the Deepsea laughs in the face of pressure, boasting water resistance to 12,800 feet (3,900 meters).
Rolex Deepsea Models (2025 Official Retail Prices)
The "standard" Deepsea (Ref. 136660) in Oystersteel with a black dial version starts at $14,150, and the D-Blue dial at $14,460. That extra $310 buys you a dial that gradients from blue to black, celebrating James Cameron’s historic dive that took him to the deepest place on earth.
But wait, there's more. Rolex has recently introduced the Deepsea Challenge (Ref. 126067) in RLX Titanium. At 50mm, it’s the largest Rolex model ever produced, with a price tag of $25,950.
Pre-Owned Rolex Deepsea Price Range
In the pre-owned market, Deepseas tend to hold their value like a submarine holds pressure. You can expect to pay anywhere from $12,000 to $22,000 for a pre-owned Deepsea. With the D-blue dial version being a bit more unique, you may pay a slight premium.
It is rumored that Rolex will discontinue the D-blue dial when James Cameron passes away, potentially making them collector's items in the future.
Browse Our Rolex Deepsea Collection Here
How Much Does a Rolex Cellini Cost?
Named after the Renaissance artist Benvenuto Cellini, this collection was Rolex's foray into the world of dress watches. It was for those times when diving to the bottom of the ocean or scaling Mount Everest just wasn't on the agenda, and you needed something a bit more... refined.
In 2023, Rolex decided to bid farewell to the Cellini line, replacing it with the new Perpetual 1908, its new dress watch.
So be thankful for the secondary market where you can still pick up secondhand Cellini's. Older Cellini models from the early 2000s might start around $5,000 to $8,000.
The Moonphase model, being newer and more complicated, tends to hold its value better and is likely to be sold for $20,000 up.
How Much Does a Rolex Milgauss Cost?
The Milgauss - Rolex's answer to the question, "What if scientists needed a really cool watch?" The watch was introduced in the 1950s for engineers and technicians working in electromagnetic environments. The Milgauss line was discontinued in 2023.
Before it rode off into the sunset, the last Milgauss model (Ref. 116400GV) was retailing for about $9,150. That's right, for less than ten grand, you could own a watch that could withstand 1,000 gauss of magnetic flux density.
This final iteration featured the iconic lightning bolt-shaped seconds hand and the unique green-tinted sapphire crystal that gave it its "GV" (Glace Verte) designation.
Now that the Milgauss has joined the ranks of discontinued Rolexes a Ref.116400GV currently fetches between $12,000 and $14,000.
Browse Our Rolex Milgauss Collection Here
How Much Does a Rolex Pearlmaster Cost?
How Much Does a Rolex Pearlmaster Cost?
Born in 1992 and retired in 2022, the Pearlmaster served as Rolex's most opulent offering for three decades. It was Rolex's canvas for showcasing its expertise in gem-setting and working with precious metals.
Pre-owned Pearlmaster models start around $15,000 for less gem-adorned versions. But prices can quickly climb for the more recent, lavishly decorated models.
Basic yellow or white gold 29mm versions with minimal diamonds Start around $15,000-$25,000. Full diamond-set versions can range from $50,000 to $80,000+.
Models with colored sapphires or rare gems can go for $80,000-$150,000, while limited edition pieces with elaborate diamond settings can reach $200,000+.
The rarest and most elaborate Pearlmasters can fetch prices well into the mid-six figures.
Browse our Rolex Pearlmaster Collection
Value Retention of Rolex Watches
Unlike most luxury items that depreciate the moment you walk out of the store, many Rolex models hold their value remarkably well.
Not all Rolex models appreciate equally. Sports models generally fare better than dress watches and certain rare or discontinued models typically increase in value.
A well-maintained Rolex will always be worth more than one that's been neglected. Regular servicing, while an expense, can help preserve your watch's value over time. Check out our Rolex Repair and Service Page Here.
Most Affordable Rolex Watches
For those eyeing a brand-new Rolex at retail, the Oyster Perpetual and Air-King models are your best bets for more wallet-friendly options. The Oyster Perpetual, starting at $5,800 for the 34mm model, offers classic Rolex styling without breaking the bank. The Air-King, priced at $7,450, provides a touch of aviation history for a bit more.
However, the pre-owned market is where you'll find the real deals. Datejust and Lady-Datejust models are typically plentiful at sub $10,000 prices.
For completist collectors, a vintage Rolex without its original box and papers can feel like a jigsaw puzzle with missing pieces. It's not just about the watch—it's about the whole package. However, if you're willing to forgo the box and papers, you can usually buy your preferred Rolex at an even lower price.
Most Expensive Rolex Watches
At the other end of the spectrum, Rolex's most coveted pieces are designed for individuals who understand that true luxury comes at a price. The use of precious metals like gold and platinum significantly drives up the price, with models like the Day-Date and certain Daytona variations easily surpassing the $40,000 mark brand new. Add some diamonds to the mix, and you're looking at six-figure price tags without breaking a sweat.
But truly astronomical prices are reserved for rare and vintage models. Ever wondered what it's like to wear a watch that's so exclusive that it's often discussed in auction houses alongside rare paintings and vintage cars? Well, these Rolexes might give you an idea.
We've already mentioned the Paul Newman Daytona ref. 6239, which was auctioned for $17.8 million in 2017 and currently holds the record for the highest price ever paid for a Rolex watch.
But speaking of Daytonas, the "Unicorn" 6265 and the "Legend" 6263 have also fetched millions at auctions. Apparently, "unicorn" is an apt name - they're about as rare and expensive as the mythical creature itself.
Vintage Rolex watches don't come much rarer than the Ref. 6062 "Bao Dai," which sold for over $5 million. Named after the last emperor of Vietnam, it's a watch with more history than most countries.
The Rolex 6062 was introduced in 1950 and produced for only a few years, making it one of the rarest and most collectible Rolex models. It features a triple calendar and moonphase complication, which was very advanced for its time.
And let's not forget the Rolex Antimagnetique 4113. It's so rare and valuable that it makes other "rare" Rolexes look as common as bottled water.
Factors Influencing the Cost of a Rolex Watch
Ever wondered why some Rolex watches cost as much as a car, while others are (relatively) more affordable?
Materials Used
Precious metals cost more—it's as simple as that. A steel Datejust will be more affordable than its gold counterpart. The bracelet, bezel, and dial materials all contribute to the final price tag as well.
Complications and Features
The more a watch does, the more it tends to cost. A simple time-only model such as the Oyster Perpetual will generally be less expensive than one with a chronograph or annual calendar. Rolex's innovative features, like their Cerachrom bezels or Parachrom hairsprings, also add to the cost.
Limited Production and Scarcity
As we've discussed, Rolex is notorious for keeping supply below demand, especially for their sports models. This scarcity drives up prices, particularly in the secondary market.
Brand Reputation and Marketing
Let's face it - you're paying for the crown. Rolex's reputation for quality and prestige is part of what you're buying, and they invest heavily in maintaining that image.
Historical Significance and Provenance
A watch worn by a famous explorer or featured in a classic film will fetch a premium. The stories behind certain models or specific watches can substantially add to their value.
The Impact of Celebrity Endorsements on Rolex Prices
Celebrity influence plays a role, too. Their watches often grace famous wrists. Rolex's "Testimonees" include Carlos Alcaraz, the young tennis sensation, and golf legend Tiger Woods. In the world of cinema, acclaimed directors Martin Scorsese and James Cameron proudly wear Rolex timepieces.
When a star consistently wears a particular model, it can drive up demand and prices.
Conclusion - How Much is a Rolex Worth?
There you have it; we've explored Rolex pricing, from the budget-friendly models to the "if you have to ask, you can't afford it" pieces.
But is a Rolex worth just the numbers on the price tag? In our opinion yes, it's about much more than dollars and cents. We're talking about a piece of wearable history that, for many, is a lifelong and generational companion.
It's an investment that you can actually enjoy every day. Unlike stocks or bonds, a Rolex is something you can wear to work, on vacation, or for special occasions. It's a functional piece of art that keeps its value while keeping time. And let's face it, there's something special about glancing at your wrist and seeing that iconic crown logo staring back at you.
If you're looking to sell or trade your Rolex, we'd be thrilled to provide you with a free, no-obligation quote. We're a family-run business with over 20 years of experience specializing in Rolex watches.
And if there's that one special Rolex that's been eluding you, don't lose hope. Give us a description, and we'll hunt it down faster than you can say "Submariner." Check out our Watch Sourcing Service Here.
Check Out Our Current Rolex Inventory Here