Rolex Datejust 31 Azzurro Blue Floral Motif with Diamonds, Steel & White Gold, 278344RBR

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In stock
$15,585 w/ bank wire








The steel and white gold Rolex Datejust 31 278344RBR exudes elegance and sophistication. Its scattered diamond bezel enhances the watch's appeal and makes it the perfect accessory for any outfit. This watch is part of the iconic Datejust collection, which has been a favorite among watch enthusiasts since its introduction in 1945. The movement is precise and reliable, ensuring accurate timekeeping. The watch's sturdy build ensures its longevity and makes it a valuable investment. With its timeless design and superior craftsmanship, the Rolex Datejust 31 278344RBR is the perfect choice for those who appreciate quality and style.
Country of Manufacturer
Datejust 31
Watch Chest 2-year warranty
Comes With
Manufacturer Presentation Box, Manufacturer Warranty Papers, COSC Tag, Manual, Watch Chest Certificate of Authenticity, Wallet, Watch Chest Appraisal
Case Size
Case Material
Stainless Steel
Bezel Material
White Gold
Rolex Bezel Type
Diamond Bezel
Rolex Dial
Azzurro Blue Floral Motif with Diamonds
Hour Markers
No Hours Marks


Authenticity & Guarantees
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Certified Authentic

Backed by our watchmaking workshop, we ensure every timepiece meets our strict authenticity standards of no aftermarket parts. Read our authenticity guarantee.

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Money Back Guarantee

Buy it, try it, and if you don't love it, return the watch within seven (7) days for a different watch or refund. Buyer pays return shipping. Read our refund policy

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We Only Sell the Best

We hand-select only the top watches, each of which passes a strict multi-point inspection. We only sell what we'd buy and wear ourselves.

Chris Wiley, owner of Watch ChestChris Wiley, owner of Watch Chest

Your Personal Watch Dealer

With over 22 years of in business, Chris Wiley and team are here to help you build a watch collection you love.

Call 417-319-4044

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Sell or Trade It Back

Our watches maintain their value. Wear it for the season or wear it for the year, we'll offer to trade or buy back your watch at fair market value.

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Rated 4.9/5 • Based on 300+ reviews

EARNING Trust Through Excellence

Payment & Delivery


Place Order & Pay

Proceed to checkout and pick your secure payment method: bank wire, credit card, or cash/check. Prefer to talk? Call 417-319-4044 for phone orders and questions.


Schedule Delivery

After payment, we'll set a delivery date and ask for your wrist size so your watch fits right out of the box. Delivery usually occurs 1-3 business days after payment clears.


Prepare for Arrival

All shipments are discreet, insured, overnight, and require a signature. You'll receive tracking info the day before delivery.


Sign, Unbox & Enjoy

Shipping carriers usually deliver between 10 a.m.-12 p.m. and require a signature. If you're often not home, we can set up local hub pickup for you.

Size Guide

These are general size guidelines. You can opt for a larger size, but we advise against going smaller than these recommendations.

Wrist Size Men (Case Diameter) Women (Case Diameter)
5 - 6.5 inches 31mm - 36mm 21mm - 28mm
6 - 7 inches 34mm - 36mm+ 28mm - 34mm+
7 - 8 inches 36mm - 42mm 36mm - 40mm
8+ inches 40mm+ 40mm+
Family Owned & Operated Since 2002

Christopher Wiley, Corey Wiley (Father & Son)

Founded in 2002 by Christopher Wiley, Watch Chest has the distinction of being one of the world's first online-exclusive watch atelier. As a small family-owned and operated business, our mission is to personally help you build a watch collection you love.

We are guided by core values:

  • Exceptional Client Experiences: Providing personalized service for every client. 
  • Authenticity & Transparency: Ensuring every timepiece meets strict authenticity standards and every transaction is transparent.
  • Tradition & Craftsmanship: Practicing the timeless art of watchmaking with excellence.
  • Sustainability & Preservation: Sustainably extending the lifespan of watches while preserving their unique history.

Schedule Your Meeting Now to arrange a personal consultation with Christopher Wiley and his team. 

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Rolex Datejust 31, Azzurro Blue Floral Motif with Diamonds, Steel & White Gold, 278344RBR
Copyright © 2002-present Watch Chest, LLC. All rights reserved. Watch Chest is an independent watch dealer and is not sponsored by, associated with and/or affiliated with Rolex, S.A, or any other brands advertised by Watch Chest. The brand names and associated model names of Rolex and other advertised brands are the trademarks of their respective owners. Regardless of physical condition, all watches sold by Watch Chest are pre-owned in terms of ownership status according to legal regulations. Watch Chest provides its own warranties for the products it sells, and watches sold with manufacturer warranties are generally recognized, though their guarantee is not absolute.